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Thryv is a CRM with a listings feature. Maporio is focused GBP software.

Thryv bundles CRM, scheduling, invoicing, marketing, and listings into one $249+/month platform. It's fine at each. It's not great at any. If you already run a CRM, the listings portion is thin. If you don't, you're paying for bundled features you will not use.

Focused vs kitchen-sink.

Thryv does 9 things at 6/10. Maporio does GBP at 10/10. Pick the focused tool - you can add a CRM later.

$99 vs $249/mo bundle.

Thryv starts at $249/month for the bundle. Maporio is $99 for the features you actually need on GBP.

No contract lock-in.

Thryv pushes annual contracts and setup onboarding. Maporio is month-to-month, cancel any time.

The number everyone actually cares about.

$99

/mo, focused GBP software

Cancel any time

$249+

/mo, bundled suite

Annual contract

Thryv plans start at $249/mo for the Plus tier. Most SMBs end up on the $299-$499 bundle after onboarding fees.

The full breakdown, nothing hidden.

Feature
Maporio
Thryv
AI review replies (brand voice)
Yes
Basic
Weekly AI posts to GBP
Yes
Manual
Automated GBP audit + score
Yes
No
Geo-grid rank tracking
Pro
No
Built-in CRM
No
Yes
Scheduling + invoicing
No
Yes
Month-to-month billing
Yes
No
Self-serve sign-up
Yes
No
Focused on GBP
Yes
No
Starts at
$99/mo
$249/mo

When Thryv wins, when Maporio wins.

Want one login for CRM, invoicing, scheduling, and marketing? Thryv is an all-in-one. Want your GBP managed properly by software that does nothing else? Maporio.

Questions we get comparing us to the big names.

Still have questions? Email hello@maporio.com and we'll answer fast.

Free audit - 60 seconds

Find out where you really rank.

Most owners are ranking 5 to 10 spots lower than they think three blocks from their own front door. Drop your URL. We run the full audit. You decide what to do next. Free, no signup, no card.

We never sell your info. One email, then your audit. That is all.